Privacy Policy

Last updated: October 21, 2026

Kidberry, Inc. (“Kidberry,” “we,” “us,” or “our”) operates the LilDrills mobile application and related services (“LilDrills,” “App,” or “Service”).

We respect your privacy and are committed to protecting personal information, particularly information relating to children. This Privacy Policy explains what information we collect, how we use it, when we share it, and the choices available to parents, guardians, and other users.

This Service is directed to families and is intended to be used by children only with the creation and ongoing supervision of a parent or guardian account. Children may not create their own accounts. The parent or guardian account holder must be at least 18 years old, consistent with our Terms & Conditions, which govern your use of the Service together with this Policy.

1. Information We Collect

1.1 Information Provided by Parents or Guardians

When you create or use a LilDrills account, we may collect:

  • Email address;
  • Name or nickname;
  • Login and authentication information;
  • Family or household information;
  • Information you provide when contacting customer support;
  • Payment or subscription status (not full card numbers — see Section 7).

1.2 Child Profile Information

Parents or guardians may create child profiles within LilDrills. Depending on the features you use, a child profile may contain:

  • First name, nickname, or display name (we recommend using a nickname rather than a full legal name);
  • Age or age range (optional);
  • Profile picture or avatar (optional);
  • Tasks, chores, and completion history;
  • Points, badges, achievements, or rewards;
  • Notes or other information entered by the parent or child;
  • Other information necessary to provide requested features.

We only collect the minimum information necessary to operate the child profile features you choose to use. We encourage parents and guardians not to enter unnecessary sensitive or highly personal information about children, and to avoid uploading identifiable photos of children where an avatar or initial will do.

1.3 User-Generated Content

LilDrills may allow users to create or upload content such as tasks, notes, comments, reward descriptions, images or profile pictures, and other content created within the Service. This content is stored and processed so LilDrills can provide its features, and is visible only within the family/household account unless a parent chooses to share it elsewhere. We do not use content associated with a child profile to train external or publicly available AI/machine-learning models.

1.4 Automatically Collected Information

We may automatically collect limited technical and usage information, including:

  • Device type, operating system, and app version;
  • Device identifiers, where permitted and necessary for app functionality (e.g., push notification tokens) or for measuring which marketing channel led to an app install (see Section 1.5);
  • IP address or approximate location derived from IP address;
  • Language and general device settings;
  • App interactions, feature usage, and session information;
  • Install and campaign attribution data (e.g., which app store listing, ad, or referral link led to the app being installed);
  • Crash reports, diagnostics, and performance information.

We use this information primarily to operate, secure, troubleshoot, and improve LilDrills, and to understand which marketing channels are effective at the install level. We do not use device identifiers or usage data associated with a child profile to build advertising profiles or for cross-app/cross-service tracking. Install attribution data is collected at the point of app install/parent account creation, before any child profile exists, and is not linked to individual child profiles.

1.5 Third-Party SDKs Used in LilDrills

To operate and improve LilDrills, we use the following third-party SDKs. Each acts as our service provider/processor and is contractually restricted from using data for its own independent purposes, including advertising to children.

Google Firebase (Google LLC) provides core infrastructure:

  • Firebase Analytics — measures feature usage and in-app behavior at an aggregate level (e.g., which features are used, how often). Configured to disable advertising-identifier collection and ad-personalization signals for child profiles.
  • Firebase Crashlytics — collects crash reports and diagnostic data (device type, OS version, stack traces) to help us identify and fix bugs.
  • Firebase Cloud Messaging (FCM) — delivers push notifications (e.g., task reminders) and processes the device push token needed to do so.

AppsFlyer (AppsFlyer Ltd.) provides marketing attribution:

  • Used only at the parent-account/install level, to identify which marketing channel, referral link, or advertisement led to someone installing LilDrills, and to measure the effectiveness of our marketing campaigns.
  • May process device identifiers, IP address, install timestamp, and general device/OS information for this purpose.
  • Is not used to collect information from, or build advertising profiles based on, child profiles, and does not receive information entered into a child profile (name, age, tasks, photos, etc.).
  • Configured in accordance with AppsFlyer’s child-directed / COPPA-compliant data-handling options where our Service, or a given install, is treated as directed to children.

Google’s handling of Firebase data as our processor is governed by the Google Cloud/Firebase Data Processing terms; Google’s general privacy practices are described at firebase.google.com/support/privacy. AppsFlyer’s handling of data as our processor is described at appsflyer.com/privacy-policy.

If we add or change sub-processors that process children’s data, we will update this section and, where required by COPPA, provide renewed notice to parents before the change takes effect.

2. How We Use Information

We may use information to:

  • Create and manage parent/guardian accounts and child profiles;
  • Provide task, habit, chore, and reward features;
  • Synchronize information across authorized devices;
  • Provide customer support;
  • Process subscriptions and purchases through platform providers;
  • Maintain and secure the Service;
  • Detect and prevent fraud, abuse, and security incidents;
  • Diagnose crashes and technical problems;
  • Improve functionality, usability, and performance;
  • Send service-related communications (see Section 6A for choices);
  • Comply with legal obligations.

We do not use personal information collected from children to build user profiles for advertising purposes, and we do not sell or share (as “share” is defined under California law) personal information.

LilDrills is designed for families. Children under 13 may use child-profile features only when a parent or guardian has created and manages the account on their behalf. We comply with the Children’s Online Privacy Protection Act (COPPA) and applicable children’s privacy laws.

3.1 Verifiable Parental Consent

Children cannot create their own LilDrills account or child profile. A child profile can only be created and added by a parent or guardian who has already registered and verified a parent account (see Section 1.1). Specifically:

  • The parent creates and authenticates a parent account (e.g., via verified email) before any child profile can exist.
  • The parent then adds a child to the family by generating a one-time linking code, or a QR code, from the parent’s own device. This code or QR must be entered or scanned by the child’s device to join the family account — a child cannot join or create a profile independently, and the link only works in combination with the parent’s already-authenticated account.
  • Where subscription features are involved, payment-card verification through the applicable app store provides an additional layer of adult verification.

This account-linking process is our mechanism for ensuring that a parent or guardian — not the child — is the one authorizing the creation of a child profile and consenting to the collection of the information described in Section 1.2, consistent with FTC guidance on verifiable parental consent.

3.2 Direct Notice to Parents

At the time of account creation, we provide parents with direct notice describing what information we intend to collect from their child, how it will be used, and the choices available to them, prior to collection.

3.3 Parental Rights

Parents may contact us at support@lildrills.com at any time to:

  • Review the personal information collected from their child;
  • Request correction of inaccurate information;
  • Request deletion of their child’s information or the entire child profile;
  • Refuse to permit further collection or use of their child’s information;
  • Withdraw consent and have the child’s profile and associated data deleted;
  • Ask questions about how their child’s information is handled.

We will respond to verified parental requests within the timeframe required by applicable law (and in any case, no later than 45 days).

3.4 What We Do Not Do

  • We do not knowingly use children’s personal information for behavioral or targeted advertising.
  • We do not knowingly sell or share children’s personal information.
  • We do not knowingly make children’s personal information publicly available or visible outside the family account.
  • We do not condition a child’s participation in an activity on disclosing more information than is reasonably necessary for that activity.

4. Information Sharing

We may share limited information with service providers that help us operate LilDrills, including providers of:

  • Cloud hosting, database, and authentication services (Google Firebase);
  • App analytics (Firebase Analytics);
  • Crash reporting and diagnostics (Firebase Crashlytics);
  • Push notifications (Firebase Cloud Messaging);
  • Marketing attribution, at the install/parent-account level only (AppsFlyer);
  • Customer support;
  • Payment and subscription processing;
  • Security and fraud prevention;
  • Communications and email delivery.

Service providers are contractually permitted to access information only as reasonably necessary to perform services for us, are prohibited from using it for their own purposes, and are required to protect it consistent with this Policy.

We may also disclose information:

  • When required by law or valid legal process;
  • To protect the rights, safety, and security of LilDrills, our users, or others;
  • To investigate fraud, abuse, or security incidents;
  • In connection with a merger, acquisition, financing, restructuring, or sale of all or part of our business or assets — in which case affected users will be notified and, where required by law, given the opportunity to request deletion of a child’s information before transfer.

5. Advertising

LilDrills does not display behavioral or targeted advertising to children, and we do not knowingly use a child’s personal information to serve ads. If advertising or other monetization features are introduced in the future that would affect children’s data, we will update this Privacy Policy in advance, provide renewed notice to parents, and implement such features in accordance with COPPA and other applicable laws.

6. Analytics and Tracking Technologies

We use a limited set of analytics, diagnostics, and crash-reporting tools — specifically Firebase Analytics and Firebase Crashlytics — to understand app performance and usage patterns at an aggregate level (e.g., which features are used, crash frequency). We also use AppsFlyer solely to measure which marketing channel led to an app install, at the parent-account/install level. These tools are configured, where technically supported, to disable behavioral advertising identifiers and cross-app tracking for child profiles.

6A. Your Choices

  • Push notifications: You can enable or disable push notifications in your device settings or in-app settings.
  • Marketing emails: Parents may opt out of non-essential marketing emails via the unsubscribe link in any such email. Service-related emails (e.g., security notices, billing) cannot be opted out of while the account remains active.
  • Analytics: Where required by law, we provide a mechanism to limit non-essential analytics collection; contact support@lildrills.com for details specific to your region.

7. Payments and Subscriptions

LilDrills may offer subscriptions or in-app purchases. Payments are processed by the applicable platform (e.g., Apple App Store or Google Play). We generally do not receive or store your complete payment card number when purchases are processed by these platforms. Apple and Google collect and process payment and transaction information according to their own privacy policies.

8. Data Retention

We retain personal information only for as long as reasonably necessary to provide the Service and fulfill the purposes described in this Policy. As general guidance:

  • Active account data (including child profiles) is retained for as long as the account remains active.
  • Accounts inactive for 24 consecutive months may be flagged for deletion after prior notice to the parent’s email address.
  • Deleted account data is removed from production systems within 30 days of a verified deletion request, and from backups within a further 90 days, except where retention is required for legal, security, or fraud-prevention purposes.
  • Crash and diagnostic logs are retained for no more than 12 months.
  • Account termination: If a parent account is suspended or terminated (including under our Terms & Conditions), any active parent-child linking codes are immediately deactivated, and associated child profile data is handled according to the schedule above.

9. Data Security

We use reasonable technical and organizational measures — including encryption of data in transit and access controls — designed to protect personal information against unauthorized access, alteration, disclosure, loss, or destruction. No method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security. In the event of a data breach affecting personal information, we will notify affected users and regulators as required by applicable law.

10. Your Privacy Rights

Depending on where you live, you may have rights to:

  • Access personal information;
  • Correct inaccurate information;
  • Request deletion;
  • Request information about how personal information is used and shared;
  • Withdraw consent where applicable;
  • Object to or restrict certain processing;
  • Appeal a decision we make regarding your request, where required by law.

Parents and guardians may exercise these rights on behalf of their children by contacting support@lildrills.com. We will respond within the timeframe required by applicable law.

11. California Privacy Rights

California residents may have additional rights under the CCPA/CPRA, including the right to know, access, correct, delete, and limit use of personal information, and the right to opt out of the “sale” or “sharing” of personal information.

We do not sell or share personal information, including children’s personal information, as those terms are defined under California law.

If our practices change in a way that creates additional obligations under California law, we will update this Policy and provide any required notices, including a “Do Not Sell or Share My Personal Information” mechanism if applicable in the future.

12. International Users

LilDrills is operated from the United States and may use service providers located in the United States or other countries. If you use LilDrills from the European Economic Area, United Kingdom, or other regions with data-protection laws (such as the GDPR), our legal basis for processing children’s information is parental consent and/or performance of the service requested by the parent (Article 8 GDPR, where applicable). Where we transfer personal information internationally, we use appropriate safeguards, such as Standard Contractual Clauses, where required by law.

LilDrills may integrate with or link to third-party services. Third-party services have their own privacy policies, and we are not responsible for their practices. We encourage parents and guardians to review third-party privacy policies before enabling any integration for a family account.

14. Account and Data Deletion

You may request deletion of your LilDrills account and associated personal information, or of a specific child’s profile, at any time by contacting:

support@lildrills.com

We will verify the request is coming from the account-holding parent or guardian and process it in accordance with applicable law and the retention schedule in Section 8.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or the Service. When we make material changes — particularly any change affecting how we collect or use children’s information — we will provide advance notice through the App, website, or email to the parent account holder, and, where required by COPPA, obtain renewed parental consent before the change takes effect. The “Last updated” date above reflects the most recent revision.

16. Contact Us

Kidberry, Inc. Email: support@lildrills.com Website: lildrills.com

For privacy-specific inquiries, including parental requests under Section 3, please include “Privacy Request” in your subject line to help us route your request promptly.

This Privacy Policy should be read together with our Terms & Conditions, which govern your use of LilDrills, the age and eligibility requirements for account holders, and the parent-initiated process for linking a child’s device.